User Testing is testing your online platform with REAL users. We want to see how ‘easy’ it is to use your website or app and there are many usability testing methods we use to do this.
What happens when you get frustrated with something you cannot use properly?
You exit the website, you delete the app and you don’t ever go back!
You probably will also tell your friends to not bother going on the platform, because it is simply a load of rubbish. We never hear people saying “Oh, I am going to try and use that website/app again and see if they have improved the User Experience.” It just doesn’t happen.
That is why, as a Business it is extremely important to get it right – the first time, then improve it.
What I focus on firstly, is what is your Companies end goal?
Is it to generate more revenue? Improve Customer Experiences? Get more referrals?
We need to know the end goal so that when we test with users, we can provide them with scenarios which will enable them to navigate through your website or app with a specific goal in mind.
For example, if you are a furniture store, we may ask your users to search for some dining room furniture and allocate them a budget and provide details on what ‘type’ of dining room furniture they are looking for, maybe one with 4 chairs or 6 – this allows the user to make full use of your functionality and filtering options to see how easy it is to find what they are looking for!
We measure the success of your website, through different usability testing methods and getting real feedback. If we find a problem, we fix it then and then test again. We need to ensure your product meets the needs of your end user.
The advantages of undertaking User Testing on your product are as follows:
>> Identify problems before it is launched
>> If users are able to meet their goal, this creates a better User Experience and will help to increase revenue
>> It increases the likelihood of people re-using your product
>> If users have a good experience, they are more likely to refer you to their family and friends
>> If they have an enjoyable experience, they will more likely leave positive reviews online
>> We can iron out any internal debates on how you think something should be, with real evidence from users