User research is the only way to determine if your product is working the way you intended it to. There are lots of user research methods we can use to really understand your users’ behaviours, needs and motivations and I do this through observation. The type of user research methods I will use, will all depend on what your goal is and I will select the best methods to use.
With all user research methods, they have one thing in common – to place your users at the centre of your design process and products. User research can be anything from ethnographic interviews to collecting qualitative and quantitive data. In a nutshell, I analyse behaviours and data to understand how your users are interacting with your product, and what we can do to improve their interaction.
Now you probably may be thinking, why is this important to me? I have a website that looks good and I get a lot of traffic to my website.
But, have you thought about how to increase the number of visitors and turn them into paying loyal customers?
Do you know how many of your customers are referring you?
Do you even know what your customers think if your product?
Do you know your customers’ frustrations with your product?
Do you even know who your customers are?
These are really crucial questions you should ask yourself and these all will be having an impact on your revenue.
Imagine creating the best possible experience, to increase customer satisfaction?
“Empathy is at the heart of design. Without the understanding of what others see, feel, and experience, design is a pointless task.” —Tim Brown, CEO of the innovation and design firm IDEO
Not many people understand fully the ‘value’ of User Experience Design, so if I give you something tangible which you can read through – you will soon see how important User Research is for your Business. That is why when I undertake User Research studies, I can then show the Client their return on investment because I will have the evidence to do so.